| A "green" production process refers to an effort | | | | Companies that take proactive steps toward |
| to lessen the impact of the manufacturing | | | | environmental improvements in their production |
| process on the environment. In an environmentally | | | | processes have a firm advantage over businesses |
| mindful society, consumers and businesses look | | | | that are not doing the same. In a way, these |
| for ways to promote "green" business practices. | | | | companies are setting new standards for the |
| This can include anything from a recycling | | | | production industry. They benefit on two levels, |
| program for employees, energy efficient | | | | the first gaining a greener public view of the |
| appliances, supplies, machinery and other | | | | company which encourages consumers to buy |
| components, cautious resource use such as | | | | environmentally friendly products. The second is |
| turning the lights off when not in use, reusing | | | | that adopting these new policies takes an initial |
| supplies to eliminate waste and refined | | | | investment, but in the end frees up more time |
| manufacturing or production processes. | | | | for a company to develop additional methods for |
| In fact, society, customers and consumers can | | | | reducing waste, saving them both energy and |
| also support this notion by purchasing only from | | | | money in the long run. |
| businesses or products that support this global | | | | Most of our media focuses on the green |
| effort. This sends a strong message to non-green | | | | production efforts of larger corporations; |
| companies that they should join the cause and | | | | however, many smaller businesses have |
| reform their practices. Think about this. If a | | | | established ecologically aware practices also. Many |
| business is not showing a serious effort toward | | | | of the companies that tailor to goods or services |
| green manufacturing process and energy efficient | | | | for outdoor activities operate in environmentally |
| business processes, they may find themselves | | | | friendly ways. These types of companies tend to |
| losing potential customers. Why risk that chance? | | | | operate in geographical regions that are |
| Companies also feel pressure from their | | | | supportive of environmental protection so they |
| competitors that have already joined in the green | | | | may be more apt to advertise their use of green |
| movement. After all, if the competition can do it | | | | production methods and philosophies. |
| and gain market advantage, then why can't they. | | | | |