Used Car Parts - In Selling Their Benefits, Has My Boss Gone Too Far?

My boss is an interesting guy to work for. Myanother mans' car recycling plant, I guess.
bosses' name is Terry Gray, he has just turnedNow if all of this sounds a little crazy, and I must
62, and he has big ideas. His latest idea is to driveadmit to being a bit surprised by it all when he
around the United States of America for 3 years,told me, it puts me in mind in a small way of
promoting the use of recycled auto parts in anRichard Branson during the 1980s. Richard Branson
RV truck and motor home. He'll be doing this bydidn't have the massive budget required to
driving around different auto-recycling associationcompete on a marketing basis with British
shows and appearing at them with the truck. HeAirways (you might remember the British
starts next spring, although he's in the statesAirways adverts with the opera singers and
preparing for the event as we speak.masses of people in funny costumes being filmed
While driving around America, my boss has alsofrom the air), but what he did have was a very
set himself a challenge of getting this RV truck tonice hot air balloon or two. Richard Bransons'
achieve a 100 miles per gallon fuel consumptionballoons might have nearly killed him a couple of
figure. A standard RV will get you around 8 milestimes, but they gave him gave him news
per gallon, they are well known as gas guzzlers,coverage, and therefore brand exposure across
having the aerodynamics of the averagethe world. Maybe, just maybe, in a small way, my
conservatory, and looking a little bit like somethingbosses' RV is his (somewhat safer) balloon - his
out of the Mad Max movies - so how is he goingchance to make a small difference, get his truck
to achieve that ? Improving the consumption ofnoticed in local press across the states, and get
any vehicle by 1250 per cent might be a bit of apeople to consider buying used, rather than new
stretch for even the most capable engineer - itparts, the next time they need one.
would certainly get them scratching heads downTo quote my boss - "18,250,000 Tons of CO2
at Scrapheap Challenge - speaking of which, Theper year could be saved by the use of
RV truck was bought at an auction as a stolen /Professionally Recycled Auto Parts", and that's
recovered vehicle, and all parts on it will be usedjust in America.
parts, or recycled auto parts as they call them inWill he make a difference? You don't know unless
the US. I suppose you could say that the industryyou try, I suppose. I know that he has a lot of
has traditionally had a little bit of an imagefriends in the used car parts, sorry, recycled auto
problem, it's pretty much the original greenparts, industry in America, and that they will see
industry in a way, but public perception doesn'thim well throughout his journey.
always see it that way - one mans' car landfill is