Ron Gonen - Young, Wise and Entrepreneurial

He's only thirty two years of age. Ron Gonen, asetup a test pilot program to prove his plan
recycling businessman, saw opportunity in a veryworked. City officials of Philadelphia quickly
unusual place. Garbage! His mind of intellectualadopted to believing in him. From this
entrepreneurial ism turned what is other people'sentrepreneur's risk and extended efforts, the plan
recyclable garbage, into a profitable million dollarbecame an instant success.
goldmine. Gonen has proven beyond a shadow ofTo track increased conversion rates on how
a doubt that garbage is gold after all in the eyesmuch the city has increased in productivity and is
of some. Upon meeting with what was his firstsaving from Gonen's company "Recycle Bank", a
potential recycling merchant, which was The Cityradio chip is inserted in a certain position on the
of Philadelphia, his selling power had beengarbage containers left at consumers residences.
recognized within.It measures the amount people place in their
From his personal analytics of the recyclinggarbage containers, so familes who recycle the
industry once he acquired a contract with Themost will will reap fruitful rewards offered. Recycle
Greater Philadelphia area, he successfully pointedBank has an incentive program in place for
out to city officials where they were going wrong.consumers to receive reward points through the
In fact, some of his company profits grew fromcompany's official website. His revenue is
showing them how much money was being leftgenerated from the cities whom he partners with
on the table, by not having a structured recyclingin helping to save money, while increasing the
program intact. As he succeeded in pointing outrecycling productivity, all from the information
issues about how to recycle more efficiently, hetransmitted from the radio chip inside containers
introduced his million dollar solution. While showingat people's homes.
his idea and increasing the recycling rate, Gonen