| He's only thirty two years of age. Ron Gonen, a | | | | setup a test pilot program to prove his plan |
| recycling businessman, saw opportunity in a very | | | | worked. City officials of Philadelphia quickly |
| unusual place. Garbage! His mind of intellectual | | | | adopted to believing in him. From this |
| entrepreneurial ism turned what is other people's | | | | entrepreneur's risk and extended efforts, the plan |
| recyclable garbage, into a profitable million dollar | | | | became an instant success. |
| goldmine. Gonen has proven beyond a shadow of | | | | To track increased conversion rates on how |
| a doubt that garbage is gold after all in the eyes | | | | much the city has increased in productivity and is |
| of some. Upon meeting with what was his first | | | | saving from Gonen's company "Recycle Bank", a |
| potential recycling merchant, which was The City | | | | radio chip is inserted in a certain position on the |
| of Philadelphia, his selling power had been | | | | garbage containers left at consumers residences. |
| recognized within. | | | | It measures the amount people place in their |
| From his personal analytics of the recycling | | | | garbage containers, so familes who recycle the |
| industry once he acquired a contract with The | | | | most will will reap fruitful rewards offered. Recycle |
| Greater Philadelphia area, he successfully pointed | | | | Bank has an incentive program in place for |
| out to city officials where they were going wrong. | | | | consumers to receive reward points through the |
| In fact, some of his company profits grew from | | | | company's official website. His revenue is |
| showing them how much money was being left | | | | generated from the cities whom he partners with |
| on the table, by not having a structured recycling | | | | in helping to save money, while increasing the |
| program intact. As he succeeded in pointing out | | | | recycling productivity, all from the information |
| issues about how to recycle more efficiently, he | | | | transmitted from the radio chip inside containers |
| introduced his million dollar solution. While showing | | | | at people's homes. |
| his idea and increasing the recycling rate, Gonen | | | | |