Inkjet Address Printers - Are You Spending Too Much Money on a Cartridge Based System?

In today's economy, the answer to this questiondollars worth of ink simply because the operators
becomes more important because the cost of inkwant to avoid downtime.
has been increasing. As a matter of fact, inHere we see that downtime and ink usage can
February of 2009, one of the major inkbattle against each other. Less downtime equals
manufacturers (Altex) reported price increasesmore wasted ink. Less wasted ink equals more
ranging from 3% - 10% depending on the branddown time.
name of ink. Ink suppliers everywhere are tryingSo how can you reduce your cost of ink
to keep the prices as low as possible in order toconsumption without compromising production?
retain their customers, but eventually they'll start- Upgrade to an Atlas Inkjet System: The Atlas
losing money; so some serious end-user priceSystem uses a commercial printhead (as opposed
increases are likely.to a cartridge) and a solvent based ink. The ink is
After surveying our own customer ink usage andpumped to the printheads as the machine runs,
volume, we've found that the average userallowing a continuous supply without changing
spends $1.75 per thousand pieces to address mail.cartridges. This unit can print addresses for as
The price goes up even more with specialty inks.little as 30 cents per thousand. That's 82% less
At this price, mailrooms and mail houses would bethan the average cost for inkjet systems. While
spending $872 per month just to address 500,000the initial purchase price is higher, mail rooms could
pieces of mail. That's enough to cover a leaseeasily make up the price difference in as little as a
payment for another piece of equipment, andyear on ink usage alone. As an added bonus,
many mailrooms go through much more than thisthey'll be able to print at DOUBLE the speeds of a
on a single machine.cartridge based system. Atlas ink can dry on
Some mailers try to reduce this cost withmost glossy stocks with the help of an infrared
recycled cartridges. After all, they have to cutdryer.
costs wherever and whenever they can. But the- Use An Aurora UV Inkjet System: UV ink
results are deceiving. They sometimes offerutilizes a chemical process, which allows ultraviolet
instant relief, but the long term financial burden islight to "cure" the ink as opposed to drying it.
greater than the short term financial relief.Most systems use an infrared dryer, which
The failure rate of recycled cartridges is muchevaporates water or solvent out of an ink with
higher than for new cartridges. Every singleintense heat. With UV, the ink is "cured" under a
cartridge that fails means more down time. TheUV Lamp allowing the ink to dry INSTANTLY on
operator has to stop the machine, reinstallmost glossy material, and even plastic. The ink
another cartridge, test the cartridge, and thenactually turns into a form of plastic, and has a
start the job from where it left off (sometimesraised, "laser quality effect". Cost of ink on this
reprinting thousands of mail pieces that had minorunit is only 40 cents per thousand. Speed and
flaws due to failing nozzles).operation are similar to that of the Atlas. That's
Recycled cartridges do not always hold as much77% less than the cost of using cartridge
ink. Depending on the recycling company, refilledsystems.
cartridges can sometimes have only half as much- Purchase Quality Ink: If you are using an HP
ink as a new cartridge. And some cartridgesbased system, purchase quality inks from a
consistently fail before they're completely empty.reputable company. Don't waste time with the
Cartridges that fail before they are empty canhalf-filled, fail-prone ink cartridges. Buy cartridges
cause unseen problems with operators. Whenthat are from HP, or HP- certified sources at
operators have to stop production because ofcompetitive prices. This will assure that you get
one failed cartridge, they sometimes tend tomaximum ink use out of each cartridge.
replace ALL the cartridges, whether they areDon't waste another penny on expensive supplies.
empty or not. This comes from the lowWith the mail industry taking a dive, ink usage is
expectations they have for refilled cartridges.the last thing you want to worry about. Look into
Many mail houses throw away thousands ofa better system, and start seeing a bigger profit.