| Promotional materials if used effectively can boost | | | | organized so to best service the goal. For |
| a campaigns result. When shaping a promotional | | | | instance, using items which relate to the audience |
| program establish a clear objective with suitable | | | | in an incentive based program can increase |
| materials, a viable action plan and creative method | | | | participation. An elementary school may consider |
| for delivering it. This article reveals how a | | | | using an award based program. The prize could be |
| recycling program or service can use promotional | | | | a magnet which features a recycling award with |
| materials to influence others. | | | | the student's name on it. The magnets would |
| A successful promotional program needs a clear | | | | service the overall marketing goal by reminding |
| objective for what the items are designed to | | | | and motivating students to participate. |
| accomplish. Determine if materials are being used | | | | Once the materials are chosen a unique method |
| to introduce, motivate or express appreciation of | | | | for distributing them needs to be established. A |
| participants or customers. This will assist in | | | | well organized delivery can entice participants to |
| developing the most suitable means for organizing | | | | pursue the program or service further. If the goal |
| the balance of the marketing campaign. | | | | is to express appreciation or to introduce recycling |
| Once the program goal is set promotional | | | | services, consider placing the items on customer |
| materials can be selected which compliment it. | | | | doorsteps. Miniature recycling containers could be |
| Unique marketing items which service the overall | | | | stamped with contact information and filled with |
| goal can set a business apart from its competition. | | | | treats. This would serve to express appreciation |
| Creative materials will also produce the greatest | | | | or introduce the service to customers. |
| return on investment. For example, if the goal is | | | | Promotional products can be a great tool for any |
| to educate participants on a new municipal | | | | recycling program or services. Critical to the use |
| recycling program consider selecting a miniature | | | | of marketing materials is ensuring that a clear |
| recycling container. The container could be | | | | objective is set, relevant materials are selected, a |
| branded with municipal logos and filled with | | | | firm action plan is outlined and a creative delivery |
| recycling instructions. This would remind and | | | | method is arranged. Once each of these elements |
| educate participants of the program. It would also | | | | is considered, the items can work to influence |
| develop understanding, motivation and a call to | | | | others and ensure that marketing dollars are well |
| action. | | | | spent. |
| After the items are selected, they need to be | | | | |