How To Build A Financial Empire On A Cocktail Napkin

I came across this idea from a coach I had a fewcreate tiny boxes for my 30 day, 60 day and 90
years ago. He got it from a mentor of his. Whoday objectives based on my goals.
knows where she got it. I was in his office after"The biggest mistake most people make when
coming back from lunch when he pulled me overthey lay out a plan is to write a goal focus on the
to his desk. There was a picture frame on hisgoal for a few days until they get bored." Said
desk that I've seen a thousand times. Themy coach. This layout began to take shape. I had
problem was that I assumed that it was his wifecarefully inserted three objectives for each goal
and two sons. No it wasn't.spanning the next 30 days, 60 days and 90 days,
He asked me if I ever saw this before, and Irespectively.
shrugged, thinking that I've seen his wife a millionNow comes the kicker - Coach had me list a
times. To my surprise, he laid the frame on theseries of daily action steps that I could take for
desk and I began to laugh. He had a discoloredeach of the goals I outlined and then said the
cocktail napkin with looked like faded cola stainsmagic words. 'Successful people don't focus on
and light blue ink that must have been black in thethe goal, they focus on the steps they need to
good old days.take on the way to the goal."
"First business plan" my friend and coach said toThe bright lights came on in my head and it all
me. No, I said, it's an old stained, faded napkin. Allmade sense now. I immediately took the picture
this time I thought that this guy was brilliant. So Iframe in my hand and tried to make out the
decided to give him the benefit of the doubt.words etched in the napkin. It was of course the
"Is this a teaching moment?" I asked. In responseoutline for his first successful business. To this day
he grabbed a sheet of paper and asked me toI keep my 8.1/2 by 11 sheet pinned to my wall in
write my most cherished value. He wanted me tomy office. I do use a fancy computer program
list at least four values. I followed his instructions.for my full business plan but for the inspiration as
"Next, think of a clear vision of your future andwell as the clarity of purpose, nothing beats the
come up with a few short sentences that clarifiedsimple cocktail napkin plan.
your thoughts about them. Come up with two orI hope you lay out your own cocktail napkin plan
three sentences that described your futureeven if it's on a regular sheet of paper. Start with
vision." He instructed.your Core Values; add your vision statement;
Now he asked me to write out five goals that fitoutline five long or medium range goals; create a
into the vision of my future.mission statement based on the five goals. When
The next step was interesting because I'm notyou've done that, establish your 30, 60, 90 day
very neat when it comes to handwriting, so myobjectives that will get you to the goals.
scralls were all over the paper. I was to connectNow the really important part. What daily tasks
my five goals with a mission statement.will you be able to accomplish to reach the
If I knew where this was heading, I would haveobjectives? How are you going to monitor and
written things down a little neater. Nonetheless, Imeasure those daily activities to accomplish the
applied my best calligraphy to the sheet of paper.goals? Give it a try. You my be on your way to
After crafting my sentence to fit all the goalsbuilding your next fortune on that sheet of scrap
neatly within the mission statement, he had mepaper.