| Founded in 1984, Dell Inc. develops, manufactures, | | | | million new computers. With intelligent recycling, |
| sells, and supports personal computers and other | | | | Dell has managed to recycle upto 98 percent of |
| computer-related products. In 2006, Fortune | | | | computer products! |
| magazine ranked Dell as the 25th largest | | | | It all began, when Dell laptops caught fire in the |
| company in Fortune 500 list. Like all the other | | | | year 2005, and it conducted an extensive recall of |
| companies, Dell is committed to become the | | | | 35,000 batteries sold with Latitude, Inspiron and |
| greenest technology company on the planet. By | | | | Precision laptops in December 2005. The company |
| designing energy efficient products, Dell has | | | | announced free recycling of Dell branded new, as |
| demonstrated responsible manufacturing. But what | | | | well as old products. It also accepted other brands |
| makes Dell stand apart from its competitors, is its | | | | in return for a purchase from Dell. It ran two free |
| recycling efforts. | | | | community recycling events in Sydney and |
| Dell became a recycling leader in 2006, when it | | | | Brisbane, hauling almost 20 tonnes of used |
| offered its customers free recycling of its | | | | equipment including monitors, desktops, printers |
| products anywhere in the world! It introduced its | | | | and notebook computers and later moved to |
| recycling service first in Australia and New Zealand | | | | other cities like Melbourne and Wellington. This |
| in 2004. Dell in Australia has helped customers | | | | effort in Australia helped restore Dell's image in a |
| reuse and recycle more than 800 tonnes of | | | | big way. As of 2008, it has gained second spot in |
| computer equipment. According to 2006 Australian | | | | computer sales within the industry. |
| bureau of statistics figures, Australians bought 2.4 | | | | |