| Municipalities should consider direct marketing and | | | | direct marketing to promote these wonderful |
| direct mail to reach out to customers and | | | | programs. Consumer awareness in recycling |
| constituents in their districts to spread the word | | | | programs will make the difference and you need |
| about city recycling programs. The huge blob of | | | | to reach out to such people and ask them to |
| bureaucracy is often inefficient in public | | | | recycle because it is the right thing to do and you |
| announcements and public relations. They often | | | | will be surprised the large percentage of people |
| spend huge amounts of money in their budget to | | | | who will look at such a mail out to and say to |
| promote city programs such as recycling | | | | themselves; |
| programs. | | | | "This makes sense, I am going to recycle." |
| Water districts have often used direct mail to | | | | They just need to be asked and what easier way |
| send out brochures in their invoices aerting us to | | | | then to send out the explanation of the city |
| save water and in doing so in fact water | | | | recycling programs in a direct-mail or direct |
| consumption will go down between 10 and 15 | | | | marketing piece. If you run a city recycling |
| percent fairly quickly. City recycling programs | | | | program please consider this in 2006 and if we all |
| should learn from this and use direct mail and | | | | recycle little it will add up to a lot. |