Different Shades of Green

In the past few years, many in the computingproduced in traditional ways, hungrily gobbling up
industry have affirmed their commitment toprecious and finite resources.
helping to develop a sustainable world. TheseClearly, not all companies go to the same lengths
days, the number of options for Green Webto provide the greenest hosting services available.
Hosting has risen along with consumer awarenessThose that run their services, servers, offices and
of the need to reduce carbon emissions anddata centres on renewable energy are much
offset energy usage.greener than those that close the barn door after
So many businesses now offer green hosting thatthe horse has bolted with dirty energy bought
the market has become saturated withwith guilty carbon credits.
companies claiming to offer eco-friendly provisions.Committing to greener business practices doesn't
The trouble is that not all companies go to thestop at using power. To be green also means
same lengths, not all share the same commitmentbuilding relationships with suppliers and business
to providing the greenest services possible. Duepartners that are also green. What's the point in
to these many different shades of green, it'staking the time and energy to ensure that your
difficult for the consumer to know which is thecompany is green, if everyone around you is
best choice of company to ethically provide thechoking the planet?
right technology combined with social responsibility.If your green hosting company is really
When considering green hosting, it's important tocommitted to cleaner energy, eco-friendly
find out just how green the company actually is.commerce and ethical business standards, then
There are many different ways that companiesthere are lots more they can be doing.
can provide green hosting. In terms of poweringUsing recycle paper in the office, recycling printer
the services they offer, there are two maincartridges and toners and recycling as much office
ways that green hosting companies receive theirwaste as possible will make an impact. Staff that
energy. They either purchase a Renewablecommit to walking or cycling to work also
Energy Certificate, which insures them that thedemonstrate their green credentials. The work
power they receive was produced in a way thatenvironment is virtually alive with opportunities to
isn't detrimental to the environment. The otherreduce the carbon footprint, everywhere you
way is for the green hosting company tolook there's a way to get greener. From
generate their own power directly fromeco-friendly light bulbs to composting your organic
renewable energy such as solar and wind power.waste and turning the printer off at night, every
Other companies have purchased woodlands andlittle helps.
promise to ensure that the number of treesWhen choosing the right green hosting company
absorb more carbon that is used by the poweringfor you, there are many different shades of
of servers. Of course, this is just a way ofgreen. Is your green hosting company really
offsetting the use of power, but the power is stillgreen, or just playing at it?