| Other than being a company known to have | | | | how recycling helps the environment. |
| numerous achievements in the industry, Dell's | | | | Among the many green projects Dell has |
| achievements extend to being green as well. As | | | | undertaken include: |
| the first major computer company to go | | | | Plant a Tree - a program in partnership with |
| carbon-neutral, Dell has always gone the extra | | | | Conservation Fund and Carbonfund.org which |
| mile for green living, always practicing the three | | | | gives customers the opportunity to plant trees |
| R's of recycling, always being mindful of helping to | | | | and offset their CO2 emissions attained through |
| recycle. For its operations, Dell has implemented a | | | | computer use. |
| company-wide power management program for | | | | Plant a Forest for Me - a program that allows |
| automatically turning off machines during night | | | | organizations all over the world to facilitate |
| time and periods of inactivity. The act is | | | | tree-planting in sustainable reforestation projects. |
| equivalent to avoiding the production of around | | | | Partners include AMD, ABN, AMRO, Ask.com, CGI, |
| 8,500 tons of carbon dioxide. Another waste | | | | Staples, Salaesforce.com, Targus, and WellPoint. |
| reduction step the company took is Dell's | | | | Reconnect - a computer recycling program in |
| requirement of their logistics suppliers to use | | | | cooperation with Goodwill Industries for |
| biodiesel fuel for a part of their energy demands | | | | consumers who want to recycle their unwanted |
| in a year. Other recycling effects include getting | | | | computer equipment by dropping off their |
| 35 percent of the company's U.S. energy | | | | computers at Goodwill donation centers. |
| demands from clean and renewable sources, | | | | Dell Exchange - a free online trade-in program |
| assessing emissions from delivery vehicles and | | | | that allows U.S. customers to keep electronics out |
| buses, requiring supplier vehicles that have | | | | of landfills by exchanging them for Dell gift cards. |
| unacceptable levels of emissions to mend their | | | | Dell Greenprint Advisor - a Dell Earth online |
| vehicles within ten days, and taking out the use of | | | | resource for helping organizations become greener |
| all brominated flame retardants and polyvinyl | | | | and become more efficient. A questionnaire will |
| chloride. | | | | help an organization see how sustainable it is and |
| Dell Chairman and CEO Michael Dell says the | | | | provide suggestions on where future actions |
| opportunity to make Information Technology | | | | should be focused. |
| green must be taken now, adding that in the | | | | Dell's numerous green efforts, along with its |
| future, people should look back and give green IT | | | | ReGeneration motto of "reducing, reusing, and |
| credit for helping in the mitigation of climate | | | | recycling" has been proven to be effective in the |
| change effects, strengthening global industries and | | | | promotion of recycling, earning the company the |
| charting a new and prosperous low-carbon | | | | no. 1 ranking for corporate sustainability for 2009 |
| economy. | | | | as reported by Technology Business Research |
| Dell's initiative to promote recycling involves a | | | | (TBR), one of the leading high-tech market |
| website dedicated to looking after the | | | | research and consulting firms focusing on |
| environment. The ReGeneration site is an online | | | | computer and software analyses. With the |
| experience for allowing people to participate in | | | | various process of recycling it has currently been |
| caring for the environment and connecting to | | | | using, Dell is viewed as setting a good example |
| other people via projects and competitions. The | | | | for other technology companies to take steps |
| site makes use of fun activities to show people | | | | towards reducing their own carbon footprint. |