| We pay tribute to the end of 2008, by answering | | | | graphic design, which eliminates the problems and |
| some of the more popular questions that we | | | | time it could take for creating the graphics |
| were asked this year about trade show displays. | | | | yourself. |
| We have in no particular order or fashion, taken | | | | What can I do with my old trade show displays? |
| four of those questions and provided answer for | | | | Do not just pack your display up and throw it |
| them. Happy New Year! | | | | away. The trade show industry is the second |
| What is the most popular style of trade show | | | | most wasteful commerce in the United States |
| booth? | | | | and it is important that we reduce as much |
| This is a very subjective question because | | | | waste possible. The most popular approach is to |
| everyone will have differing opinions on this topic. | | | | recycle your old display by using a qualified trade |
| It also really depends on how big the trade shows | | | | show display recycler. Using any recycling center |
| you attend. Generally speaking the most popular | | | | won't ensure the proper recycling of all materials. |
| booths are hybrid systems like the Alumalite or | | | | Most trade show display recycling services have |
| pop up displays. This exhibits usually allow for | | | | dedicated centers and will also provide you with |
| customize graphics as well as size, styles and | | | | an itemized list of what was recycled at the |
| shapes. They are also very affordable and are | | | | completion of the process. You can also see if |
| lightweight, which cuts shipping costs. Other | | | | there is any avenue for people who are looking |
| popular products include banner stands and table | | | | for a used trade show display or look into the |
| throws for smaller companies. Custom displays | | | | option of changing out your graphics, if possible. |
| are popular but are normally reserved for | | | | How do I know I will be getting a quality trade |
| companies who have a considerable marketing | | | | show product that will be durable and long lasting? |
| and trade show budget. | | | | First and foremost do your research. A lot of |
| I am submitting graphics to be included in our | | | | companies use the same manufacture, but will |
| display, do I need certain graphics or files? | | | | have small differences in how they ensure the |
| Any time you submit graphics, anywhere, you | | | | quality of the product. Some companies will honor |
| want to provide a file that has been created in | | | | a longer or even life time warranty. Other |
| Photoshop or Illustrator, the two standard | | | | companies will have different cases and options |
| programs used for design. Also make sure you | | | | for protecting your displays. If you are unsure of |
| submit files with the highest resolution possible, | | | | the quality of what you may be getting, you can |
| which will help create larger more clear files you | | | | ask for samples or even a reference for the |
| want to give them a file with a high resolution, | | | | display. If you find a product with a much lower |
| which basically means the original file and not | | | | price it may be a different manufacture that is |
| something downloaded from the Web site. Most | | | | making a cheaper product that is similar to |
| companies will be able to tell you before printing if | | | | another company. Ask what kind of displays they |
| the graphics will work for you or provide you with | | | | carry and gauge if that is the industry standard |
| a proof. Companies also provide services for | | | | by shopping around. |