| Hearst Magazines will use the Table of Contents | | | | access to magazine recycling in their communities |
| page to encourage its readers to recycle those | | | | and curbside. More magazine recycling would help |
| contents instead of tossing them in the trash. | | | | grow the supply of recovered fiber and further |
| Beginning with July issues, all 19 U.S. glossies will | | | | reduce demand on the world's forests. |
| feature the "Please Recycle This Magazine" logo, | | | | The Please Recycle logo will be prominently |
| and Hearst will become the first to adopt, across | | | | displayed in Hearst magazines either on the |
| its entire line, the green initiative launched by the | | | | masthead page or in the table of contents, and |
| Magazine Publishers of America earlier this year... | | | | Editors-in-Chief will promote the appearance of |
| Surprisingly, fewer than 20 percent of Americans | | | | the logo in their various Editor's Letters and/or |
| are recycling their magazines at home, even | | | | elsewhere in their magazines. |
| though at least two-thirds of the population has | | | | |